PayPal announced the acquisition of Los Angeles-based consumer shopping and rewards technology company Honey for $4 billion. Launched in 2012, Honey has 17 million active users who use the platform to find savings as they shop online at more than 30,000 participating online merchants in ...
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Loyalty
Loyalty
The impact of digital on bricks and mortar retail is developing fast with some occasional surprising twists and turns. While e-commerce only makes up 11% of total US retail sales, that’s changing fast and retailers need to be nimble in finding new ways to convert ...
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Loyalty programs can generate substantial revenue when well-designed, created with substantial value and crafted to meet the needs of key customers. That old 80/20 marketing formula from your university business class still applies. That is, 80% of your revenue often comes from 20% of your ...
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Why would a business allow competitors and other companies to sell products on their own website? In a word, opportunity, according to Gartner analysts. Online marketplaces aren’t just for digital-native companies like Amazon & Airbnb. In a report on the advantages of marketplace sales models, ...
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If you thought coupons were going the way of pay phones and fax machines, new research from BRP Consulting’s report The Mobilization of Retail may get you to reconsider your bias. Not only are 41% of consumers planning to increase the frequency of their shopping ...
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Chase checking account customers in the US can now send digital gift cards to other US residents instantly using the Chase mobile app or Chase.com. All that’s required is a recipient’s email address. “Our digital gift cards make it more personal than sending a person-to-person ...
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If millennials are a key target market, you’ll want to read the latest research from CouponFollow. Researchers outline how far and how fast millennials have moved into shopping online at the expense of off-line stores. All is not lost but understanding this important market will ...
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First Data has some fascinating research on 2018 gift card preferences, growth and trends in the UK. If you’re a retailer or online seller using gift cards as part of your marketing strategy, you’ll want to learn more. Physical gift cards just won’t die One ...
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Shopping at Walmart got even easier if you live in Miami, thanks to a collaboration between Walmart, Ford and delivery service Postmates. The new test drive lets customers shop for groceries online, have their order picked and packaged by Walmart’s personal shoppers and delivered in ...
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In 14 stores in its Dallas headquarters market, 7-Eleven is testing a mobile cashierless checkout app called Scan and Pay. Customers can pick up a Slurpee, snacks and other items, scan the product barcodes with a mobile app, pay by your favorite payment provider, display ...
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