When it comes to loyalty program fraud, merchants are unprepared, and consumers are uninformed about the risk to their personal information and their hard-earned rewards according to e-commerce ...
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loyalty program research
loyalty program research
Loyalty programs can generate substantial revenue when well-designed, created with substantial value and crafted to meet the needs of key customers. That old 80/20 marketing formula from your ...
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Is your original pre-digital loyalty program meeting the needs of new digital-savvy consumers with sky-high expectations? A new whitepaper from West Monroe Partners suggests many loyalty programs are ...
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