Baymard Institute

Baymard Institute

Cart abandonment costs online retailers billions

cart abandonment research
E-commerce Payments Research
Surf and turf window shopping costs UK retailers billions. New research from Barclaycard shows that UK online shoppers abandon their shopping carts to the tune of £18 billion ...
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75.6% abandon purchases in their online shopping cart

E-commerce Mobile Payments Payments Research Retail Slider
SurePayroll estimates US e-commerce platforms lose roughly $18 billion in potential revenue each year to abandoned carts. With the holiday shopping season ready to roll, it’s a great ...
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