Black Friday broke record online sales in the US with $7.4 billion purchased by online shoppers according to Adobe Analytics which highlighted three trends:
• Average order value grew 5.9% over Black Friday last year to a record of $168.
• Smartphones accounted for 39% of online sales – $2.9 billion on Black Friday, up 21% over last year.
• Online shoppers drove to stores to pick up their online orders with a 43% jump in purchases completed online and picked up in-store (BOPIS).
Analysts and many retailers were pleased and noted that in-store there was less of the frenzy than in previous years. We’ve sourced a quick list of Black Friday sales data from a variety of sources so you can stay informed quickly.
Large purchases drive Black Friday e-commerce sales to record $7.4 billion
The average order value for U.S. online retailers hit a Black Friday high water mark of $168, 5.9% above the average order value for the day after Thanksgiving in 2018, Adobe says. Consumers shopped a lot on their smartphones, which accounted for 39% of Black Friday online sales, a 21% increase over last year. Read more…
Black Friday shoppers spend record-breaking $7.6 billion online
Online shoppers on Black Friday spent a record-setting $7.6 billion. US sales this holiday season are expected to reach $143 billion. NBC’s Blayne Alexander reports for Weekend TODAY. Online sales hit a record-breaking pace on Black Friday with more than $5 million in sales every minute and a 33% increase in by online pickup in-store (BOPIS). Read more…
Black Friday becomes Blasé Friday as one-time frenzy calms down
Many Americans are having the same feeling. Thanks to online shopping and deep discounting that started weeks ago, the day after America’s Thanksgiving should probably be rebranded Blasé Friday. Yes, people still shop at physical stores on this day, but it’s a far cry from the frenzy that once spawned human stampedes, anxiety and carnival-like atmospheres inside shopping malls. Read more…
Experts estimate Costco’s website crash on Thanksgiving could reach $11M in losses
Costco’s site experienced some technical trouble on Thanksgiving, potentially costing the company millions of dollars in lost sales. The retail and deals site Love the Sales estimates the loss could reach $11 million. Love the Sales analyzed data from the amount of time that the Costco site was down and the total online sales revenue from last year, as well as other factors such as traffic and seasonality, to come up with the $11 million figure. Read more…
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