Our newsletter has a valuable three-part series looking at research highlights from Adobe Digital Insights 2017 Holiday Predictions. For online sellers and retailers, the research delivers actionable insights to increase online sales during the key Thanksgiving holiday shopping season.
Part 1 of our in-depth report looks at sales figures and five key predictions from Adobe including US online sales projected to reach $107.4 billion – the first time they have passed $100 billion.
In Part 2, we examine Adobe’s holiday product predictions about what’s hot and what’s not. Here’s a preview – think novelty and nostalgia. Part 3 concludes with a valuable summary of what promotions are driving the most sales on which key holiday shopping days.
The results of this research series may surprise you and there are some excellent insights to help online sellers build winning strategies.
Good reading, good luck on your Thanksgiving sales, and enjoy the holidays with your friends and family.
Adobe Insights holiday shopping predictions, Pt 1: Online sales keep climbing
This first of a three-part series, looks at overall sales and traffic predictions. Online shopping is out of the gate fast, up 19.8% in November to date and projected to reach $107.4 billion. Read more…
Adobe Insights, Pt 2: Product predictions? Novelty & nostalgia
In Part 2, we look at what products consumers will be buying this year. From a product sales point of view, three key product predictions stand out in this post. Read more…
Adobe Insights, Pt 3: What discounts are driving holiday sales?
So what are online sellers offering for discounts this year? We wrap up our three-part report on Adobe Digital Insights 2017 holiday shopping predictions. with a valuable look at what deals retailers are offering on which key shopping days and what’s motivating shoppers this year. Read more…
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