Two recent cryptocurrency surveys by LendEDU help investors and marketers identify who’s really interested in cryptocurrency.

Bitcoin research highlights

The first survey done in August, 2017 provided some valuable analysis on bitcoin:

  • 78.6% of those surveyed were familiar with bitcoin
  • 86.7% between the ages of 18 and 25 were familiar with bitcoin compared with 79% of those 55 years plus
  • surprisingly, 10.7% believed owning bitcoin is illegal and 47.7% were not sure
  • only 14% of those polled actually own or have owned bitcoin in the past
  • 17.2% said they plan to invest in bitcoin in the future although 54.6% do not plan to invest in the digital coin in the future.

The LendEDU research has interesting implications for ICO managers and cryptocurrency marketers. First, it appears that there’s a lot of education required around bitcoin. Second, potential bitcoin owners are open to the prospect. Also, the younger the demographic the more knowledge and interest in bitcoin.

Ethereum, Ripple, and Initial Coin Offering (ICO) Survey Data

The second LendEDU report looked at market awareness of ethereum, Ripple and ICOs. Not surprisingly, there is less knowledge about the altcoins. Here are the key findings:

  • 31.6% were familiar with Ethereum, while 18.2% plan to invest in it in the future although 37.8% were unsure
  • 22.2% had heard of Ripple, only 14.8% plan to invest in it and 34.6% were unsure about investing in it in the future
  • surprisingly, only 24.9% had heard of ICOs and only 15.1% said they planned to invest in an ICO in the future
  • 21.0% believed in ICO investment in the US is it legal and another whopping 61.1% were unsure if it was legal.

The market capitalization of bitcoin is more than $114.3 billion while ethereum’s market cap is more than $27.7 billion. It’s no wonder that Wall Street is starting to plan for ways to access this huge desire to invest in cryptocurrencies.

The message from these two research reports is clear. Marketers have a huge job to do to educate investors as more and more mainstream people get interested in the potential of investing in cryptocurrencies.