shopping cart abandonment research

If you’re like most e-commerce and online sellers, online shopping cart abandonment may be causing you to lose between 60% and 80% of potential sales in addition to other problems caused by fulfillment order challenges.

Here are 10 e-commerce shopping cart and order fulfillment stats that will shock you.

shocking e-commerce cart abandonment facts
  1. The average cart abandonment rate in Q1 2018 was 75.6%. (SalesCycle)
  2. Cart abandonment rates are highest for travel sites (81.1%) and lowest for fashion (69.1%). (SalesCycle)
  3. In 2018 UK shoppers abandoned carts worth more than $22.98 billion (Barclaycard)
  4. 38% of online shoppers will abandon a cart if delivery is longer than seven days versus just 8% will abandon if delivery is three days or less – the Amazon effect! (Econsultancy)
  5. 74% of e-commerce shoppers abandoned a cart because of high delivery costs. (Econsultancy)
  6. 94% of online shoppers have taken some type of action to qualify for free shipping. (EfulfillmentService)
  7. 57% of consumers made an international purchase online in the past six months, including 45.5% of North American online shoppers. (Shopify)
  8. Selling cross-border? 92% prefer to purchase on sites that offer their local currency and 33% are likely to abandon a purchase if pricing is in US dollars only. (Shopify)
  9. The average e-commerce package is handled 20 times compared to five times in a retail store. (Ameripen)
  10. The average cost to fulfill an online order is 70% of the average order value after accounting for labor costs, overhead, inefficient order splits, returns, and other expenses. (EfulfillmentService)

After those sobering cart abandonment and e-commerce fulfillment facts, you may very well want to sit down and enjoy your favorite craft beer or glass of wine while you ponder how to streamline and improve your e-commerce checkout usability and fix any fulfillment faux pas.